Do you know SEO?
of our A-Z Guide on SEO
of our A-Z Guide on SEO
is for Keyword
Keyword research is the process of identifying Key words or phrases that a user enters into a search engine. Your Keywords should relate to the products and services you offer and the content on your webpages. The main objective is attracting your targeted audience to your site. Keywords will help you find the best opportunities.
is for Long Tail Keywords
A long tail keyword is a phrase that contains 3 or more words. An example of a long tail keyword would be ‘Website design agencies in Manchester’; the equivalent short tail keyword would be: ‘Website Companies’. Long tail keywords are used to target a specific audience rather than a mass audience. Long tail keywords allow you to rank highly in search results for popular topics.
is for Meta Tags
Meta tags are HTML tags which appear in SERPs, but these are not visible on a webpage. The most commonly used Meta tags for SEO are ‘title tags’ and ‘meta descriptions’. Meta descriptions have no influence over your search rankings, however they do play an important role in influencing users to click through your website.
is for Nofollow
Nofollow is a command which instructs search engines to not follow any links on a page, or a specific link. Essentially, its main priority is to reduce the effectiveness of certain types of search engine spam, therefore this improves the quality of search engine results and prevents spamdexing from occurring.
is for Over Optimisation
Over-optimisation can refer to the content on your webpage being considered ‘too-good’ by Google. This means that Google considers your website optimisation is beyond the acceptable limits, as a result your website will be red-flagged and automatically restricted or penalised.
is for Penalties
Google gives out penalties to websites that they think violate their guidelines. If sites hit these penalties, the rankings will be removed from SERPs. Penalties can either be algorithmic or manual.
is for Queries
Queries is a search term. It is what you type into Google to get what you are looking for.
is for Rich Snippets
Rich Snippets are enhanced search results that are created by adding microdata to your webpage.
is for Social Signals
Websites that have a greater number of social shares can usually be found with higher rankings. Therefore, it is important to provide lots of great content throughout all your social media platforms, then social shares will come naturally. Having a strong social presence can help you gain more links which will have a direct impact on your ranking status.
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