You will have seen influencers all over social media, because they’re hard to miss the #ad or #gifted that’s peppered over our homepages. That alone is the reason that you should know about influencer marketing; it’s prolific at the moment and it’s growing as the digital sphere expands. Have you ever thought about how influencer marketing can be used in your marketing strategy? You may have already thought about social media marketing and content marketing, but now let’s have a look at influencer marketing for your digital strategy and how it can play a part in your marketing toolbox. 

Just like digital marketing is leveraging technology and utilities in the digital sphere, influencer marketing is using social media influencers to create a marketing strategy. Want a chat about what influencer marketing is? To see how you can use it, and find out the benefits of influencer marketing? Have a read below!

Sooo, influencer marketing… What is it?

Fundamentally, influencer marketing is using social media influencers to endorse products. They do that by reviewing products and showing to their social media following. Social media influencers are individuals who have a large social media following that are seen as experts in their niche. Basically, if you were to use influencer marketing, then you would research for an individual online who would be trusted to review a product from your business. If they created content, then it would be more likely that there would be a larger engaged audience, and then the end goal would be to grow your business. 

Okay, so what’s the benefits of influencer marketing then?

Essentially, influencer marketing gives you a bigger audience. If someone with a large following on social media endorses your product, then in consequence, you’re using influencer marketing to grow through increased social media reach. Another benefit is that you can use influencers in marketing campaigns to get more coverage and therefore increase brand awareness. Sometimes, a friendly face or someone well known on social media will add integrity to your brand. Then, that’s how you get more engagement from your target audience. 

Well, how can I use it in my small business?

If you’re a small business, then you’ll probably want to look for micro influencers. Micro influencers and nano influencers are a big trend to watch for influencer marketing in 2022. They are influencers that have less than 10,000 followers on social media so they can still reach a bigger audience than if it was from your own social networks. You will need to do good research in order to find the right influencers. If they promote your products or services, and mention your brand, then it builds trust for your business. That will result in lead generation and increased sales. You need to construct influencer marketing strategies or consider partnering with an influencer.

The benefits of influencer marketing for your small business

Like we’ve discussed, there are a lot of benefits of influencer marketing and that’s because it’s the way of the future. If you’re looking at your marketing strategy, you need to be agile and look ahead, to ensure that you are monitoring marketing trends. In that case, influencer marketing is the way forward. It’s fairly new, and it’s becoming more and more popular. So, take advantage of it in your marketing strategy. What would be your first influencer marketing campaign?

Here at Alcimi, we offer agile pods to tailor a marketing strategy to your business. Contact us today and say hello to find out how we can help you!