Marketing

Charities, we’ve got THE best SEO tips for you…

You’re not going to believe this! We’ve got the best SEO tips for charities, so keep reading for the ultimate growth hacks. We’re going to go through all the best techniques that you can use to be the most effective online strategy. All of these techniques fall under SEO, and it’s something that you should really look into so that you can drive traffic to your site and then get complete charity growth. Have you ever thought about how your website could rank above competitors?

Keep on reading for the best SEO tips for your charity growth!

What is SEO?

It’s talked about a lot in the digital world, and with good reason, too. SEO is search engine optimization, and if you’re a charity, then you should really be using it to get the maximum audience reach and to raise awareness for your charity. There are different ways that you can have good SEO and therefore rank higher on the SERP, but they’re things that you need to be consistent with and form a strategy for. Let’s take a look at the first thing that will help to optimize your website…

The first SEO tip: Word Count 

So, the first thing that you need to think about when you’re planning content for your website is the word count. The length of your text really does have an effect on the optimization of the page. You need to make sure that you have at least 300 words on the page so that it  is completely optimized and then also include the right percentage of keywords in there. Try to make sure that you’re not using your keyword more than 2% of the word count because that could mean that you’re keyword stuffing, but more on that below…

Keywords

These are potentially the most important things that you need to consider for SEO, because they optimize the page in regards to what your target audience is searching for. There’s a few things that you need to ensure that you’re doing to make sure that you can rank for your keyword. Make sure that you use it between 1 and 2% of the full word count because if you use it too little it will be harder to rank for, but if you use it too much you can be penalized for keyword stuffing. You also need to distribute them equally across your content and make sure that you use them in your H1, H2, and in the introduction of your writing. 

Meta description

The meta description is responsible for a lot: whether the audience clicks on your website from the SERP, your CTR, and your bounce rate. Basically, the meta description is the little snippet of what the content of the page is all about. It should be about 160 characters and include keywords; to say it’s only a short piece of writing, it really is responsible for a lot. 

Images 

Images are great for breaking up the page and making your content more engaging so that your audience wants to stay on the page and carry on reading. And, they’re a great way to explain things or prove something that you’re trying to get across. By using images, the page will be more visually appealing, and your audience is more likely to stay on to stay on the page. 

Readability 

Optimizing your text means also thinking about how well your audience will react to it. So, yes, readability does affect your SEO and you need to make sure that you’re not making it too complicated for the reader but also that your content is original. Think about how long your sentences are; if they’re too long, it might be hard to read, but if they’re too short, then it might not be very interesting to read. It’s about getting the right balance so that your audience can understand clearly but also stay engaged with your piece of writing. 

The best SEO tips for charities 

When we say these are the best SEO tips for charities, they are significant factors in how you get your charity to grow and expand. You need to think carefully about your SEO strategy because it is the leading factor in how to grow your charity and your audience, and therefore reach your main objectives of donations, fundraising and charity exposure. Think about what keywords are the best to attract your audience and ones that are realistic to rank for, as well as distributing them equally.  Make sure that you use the right word count, think about sentence length, and include images. And, of course, make sure that you have a catchy meta description. This is a recipe for charity growth through SEO!

We can help your charity with your SEO strategy. Say hello and chat to us to find out how we can help your charity grow!

The best SEO tips for charities
Author: Amy Williams
Created at: 10/25/2021

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