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Digital Marketing

Building & Managing Social Communities: Co-Creation

You are your customers. That’s why it’s important to consume your customers’ culture to help your business strategy. With that in mind, how much do you use audience engagement for building and managing social communities? Do you know the importance of co-creation?

Listen to your customers and then create your brand, community and your business around what you hear from them. Your creative voice can be a collective voice if you include your customers as a community that are involved with the business. They provide valuable marketing strategies such as brand awareness that can benefit you and your business enormously which will lead to increased ROI. 

Driving marketing with community

Have you thought about how your customers could help you in your marketing strategy? If you work on building your community, and you put more into it, the more you will get back. If your customers feel valued and invested in, then they will invest in you. 

It’s easy to say that, but building and managing social communities can prove difficult if you don’t put the time into working on social strategy. Here’s the best way that you can work on steps to drive your marketing with the community:

Focus on the interactions online, and building the community. You want depth in your community rather than focusing on how wide it is. But, you also need to think about how you are going to grow the community and your strategy around it. So, to put it simply: quality over quantity. 

For this, the investment that you have with your online community is important and is something to look into. From a business perspective, who is putting the effort into growing the online community, or coming up with online strategies in this area? To answer this question, consider the time and effort that your current marketing strategies allow. You could consider hiring someone solely dedicated to community management, and it will pay off in the end by having someone dedicated to one area. 

Make sure that you do this with consistency, because the more consistent you are with these steps, the more likely they will pay off. Don’t give up if you’re not seeing results straight away, remember: you are looking for long term results, so don’t give up just because short term results may not be paying off at first. 

A collective voice 

Learn about what your customer wants so that you can use this in marketing strategies. Use your platforms; think about Twitter, Instagram, Facebook, TikTok. Pose the question: what platform do you get the most engagement with, and how can you grow your audience? Make sure that you engage with your customers online through replies, likes, retweets and any interaction, because this will build and manage the community. Community management is something that is on the rise, and so is co-creation…

What is co-creation in digital marketing?

Co-creation is a term that you might have seen going around when you see digital marketing strategies. To explain more, it is where a customer has an input for a product or design process. Therefore, strengthening the relationship between the customer and the firm. It narrows the gap between brand perception and brand identity to build trust for your business from the customer’s point of view. This means that you’re no longer testing your digital strategy on customers, they are helping you create it. 

Build your brand whilst managing social communities

Now we’ve been over co-creation and the importance of building and managing social communities, you can consider what that means for your business. It would be extremely beneficial to build branding through using co-creation and community management as digital marketing strategies. Think about how you include your audience and how you interact with them online. Do you involve them with your marketing strategies?

This is something that is so worthwhile looking into for your business growth and a way of the future for marketing. What are you waiting for? Start your digital transformation now. 

We can help you develop your social media strategy to grow your social community. Get in touch today to begin your digital transformation journey. 

Managing social communities.
Author: Amy Williams
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