Marketing

Digital Marketing Trends for 2022 you NEED to know

The digital world is ever changing; so fast paced, there’s always something new going on, and you have to constantly keep up with it. Well, don’t worry, because we’ve got every angle covered for you. When thinking about your digital strategy, you need to keep up with upcoming trends and stay current. That’s why it’s important to keep on top of anything new when it comes to digital transformation. Digital transformation is fundamental to the level of business success that you can achieve. It means that you can be more efficient, be ahead of competitors, and immerse yourself into the digital world. So, to give you a heads up, let’s have a look at what the digital marketing trends for 2022 are and how you can use them for a phenomenal digital strategy. 

Up your game on LinkedIn 

LinkedIn is very much prolific in 2022, let us tell you. So, if you’re not on the platform, or your social media strategy doesn’t include it, then you best get it on there! LinkedIn is going to lead the way for this next year and it’s growing to be one of the best for engagement. So, if you want to know which platform is predicted to be the best in the digital sphere in the new year, then this is the one. 

Email marketing is very much alive

According to Forbes, “Litmus recently released a State of Email report showcasing that email has become marketing’s most important channel: 91% of survey respondents maintained email marketing is critical to the overall success of their company”. So, is 2022 the year that you look into email marketing?

SEO is changing

In 2022, SEO is going to be more focused on user experience. That means you should still use the typical tricks of SEO but focus on accessibility and the content of your site, specifically semantically connected words. SEO is ever changing, but it seems that this year there’s more that we have to keep an eye on to be the most effective with optimizing our sites.

Keep an eye on influencer marketing…

Have you thought about including influencer marketing in your digital strategy? This year, in 2022, influencer marketing is on the rise. So, think about how your business strategy could use influencer marketing and drive your strategy. 

Meta is very much here to stay

The metaverse has been a hot topic recently, and then Facebook changed their name to Meta. Facebook, as a platform, is staying and it should really still be included in your marketing strategy for 2022. On the topic of the metaverse, have you been thinking about your digital strategy with the opportunities that come with it?

Heard of algorithms? Yeah, they’re staying in 2022

Let’s face it, the algorithms were always here to stay. We often hear that our content won’t reach audiences unless it feeds the algorithm, and that’s why it’s important to have an effective social media marketing strategy in place. This year, it’s all going to be focused on user experience, so make sure that it’s a priority in your digital strategy. 

Ready, set, go… time for faster website speed 

It’s always important to have an optimised website, but now more than ever. In 2022, it’s going to be even more important for your website to be faster because Google has launched Core Web Vitals site design. So, make sure that your website has a good loading speed on both web and mobile in order to keep visitors on your site. 

Digital marketing trends for 2022

The main thing to remember: keep on top of trends and keep your strategies malleable. Make sure your marketing strategy is clear, but ensure that it is agile so that you can be the most effective. New year, new you. This year you’re on top of trends and ready to be ahead in your industry…

Here at Alcimi, we keep track of the newest trends that are industry led, to help you keep ahead of competitors. Say hello and contact us today to see how we can help you!

Digital Marketing Trends for 2022
Author: Amy Williams
Created at: 01/06/2022

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