Data analytics and insights
Data insights are different between industries and even different within departments of the same organisation. They can be used to optimize processes to improve performance or to uncover new products, services and even markets that can add revenue. But most insights allow business owners and analysts a deeper understanding of a customer’s likely habits to increase their lifetime value.
What are actionable insights?
An actionable insight simply means gaining something meaningful after analysing data.
These make it clear the kind of actions that are required to be taken or what kind of decisions are made when confronted with hard data.
Actionable insights doesn’t just mean having more data, it means having more qualitative data generated from web analytics or from customer databases. If the data is just information, we can help put it into context in a user-friendly form, through the use of reports, dashboards, or visualisations.