Do you know SEO?

 Part three of our A-Z

Guide to SEO

Tt

is for TRUST

Trust plays an important part in determining the success of your Search Rankings. Search Engines want to offer their visitors the highest quality search results, so in order to rank you have to prove you are a trustworthy company. Things like adding history and information about yourself, displaying your address, contact details and linking your privacy policy will assure your site visitors that you are trustworthy.

 

Uu

is for Unnatural Links

Unnatural links are back-links that attempt to manipulate search rankings.

 

Vv

is for Video

Using Videos as a brand provides a great opportunity to increase your search engine results. You should optimise your videos with keywords that relate to the content of the video, to give search engines a better understanding of what the video is about.

 

Ww

 is for Webmaster Tools

Webmaster tools help you view your site as Google sees it. This is essential for managing your SEO.

 

Xx

is for XML Sitemaps

XML Sitemaps aid search engines crawl your site. The sitemap provides information on when pages get updated and how important they are. Submitting an up to date XML Sitemap is great for SEO.

 

Yy

is for YOAST

With the Yoast SEO plugin, you can control which pages Google shows in its search results, and which it doesn’t. Yoast is a very popular WordPress Plug-in that allows you to easily setup a page title, meta description templates for your content, create XML sitemaps and verify your Google webmaster tools accounts. WordPress features lots of plugins that can help you manage your websites content to ensure that it is optimised for search engines.

 

Zz

is for Zeitgeist

Google Zeitgeist is an annual report that summarises how the world has searched during the year.

To succeed in SEO, You should always have a deep understanding of how people are searching, what they are searching and all the trends that emerge throughout the year.

It’s important to keep on top of it all, for continued success in SEO. No job is too big for the alchemists’ at Alcimi HQ. Get in touch today; Let’s get your business in the top ranks on the search engines!

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