Do you know SEO?

PART ONE OF OUR A-Z 

Guide to SEO

Aa

is for Algorithm

Search engine algorithms takes search strings of keywords and operators as input, searches its associated database for relevant web pages and returns results. Search engines use complex algorithms to determine which sites to rank. Google uses over 200 different factors when ranking websites.

 

Bb

is for Backlinks

Backlinks are links that directs to your website from other webpages. They are very useful for improving a websites SEO ranking.

A big part of search engine ranking algorithms is attributed through link analysis. Search engines consider the quality and quantity of backlinks when ranking a site. You should always aim to attract high quality links to your site to increase your chances of ranking in search engines.

 

Cc

is for Content

Content can be both information and a form of communication between you and your audience. It is a part of a webpage that could have value to the user. Search Engines aim to match up search engine queries with webpages to give the user the best selection of results. Content plays an important role as search engines value a sites’ content when it comes to deciding its rankings.

 

Dd

is for Duplicate Content

Duplicate content is content that appears on the Internet in more than one place. When there are more than one webpages with the same content, it can affect the search engine results. Therefore, it is always better to create your own unique content for each webpage.

 

Ee

is for Evergreen Content

Evergreen content is web content that continues to be relevant long past its publication date. Creating evergreen content around keywords related to your website is a great way of increasing your search visibility and attracting natural links.

 

Ff

is for Fresh Content

Search engines love new content. Fresh content has a better chance of ranking higher in search engine results. This is mainly the reason that blogging helps SEO. Updating your webpages with fresh relevant content as much as possible also increases your SEO.

 

Gg

is for Google Places

Establishing a local online presence is a great way to grow your business. Adding your businesses on to Google Places will increase your chances of ranking on Google Searches related to your business and your location.

 

Hh

is for HTML

HTML (Hyper Text Markup Language) is the standard markup language for creating web pages and web applications. HTML helps to inform search engine crawlers what the webpage is about.

 

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