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Google Ad Grants for Charities: Management

Did you know that we can help you out with your Google Ad Grants? Well, it’s right, we can! If you’re a non-profit organisation, then you could really benefit from some paid ads to help with your goals over digital platforms. They’re a great way to aid your charity’s growth which helps your strategy to get more donations, fundraisers, supporters, and exposure. But, what is the Google Ad Grant? How do you apply? What are the conditions? Read below to find out exactly how to take advantage of this great opportunity.


Tell me more about the Google Ad Grant for charities 

If you are a qualifying charity, then you can get up to around £7,500 per month which you can spend on Google Advertising. All you need to do is qualify for the programme and then stay on it long term, and then you will get a completely free advertising spend. And, you have a good chance of getting it; the Google AD grants programme supports 35,000 charities worldwide! Breaking it down to England and Wales, where there are approximately 170,000 registered charities, it’s fair to say that the UK has a good chance of getting support.


How do I apply for the grant?

First of all, you need to check that your charity is eligible to apply. Then, there are a few steps that you need to go through to then put through the application.

Before you do anything, make sure that you don’t rush into it before your application and register for Google ADs, because this will be created once your application is approved. Now, let’s have a look at the first step…

As your number one step, set up a Google account if you don’t already have one. This needs to be the person who is applying that needs to set up the account. And, the sign-up is completely free; if you don’t have an account, then sign up for one. You can sign up here.

Once you’ve signed up, you need to enrol for Google non-profits. And, this is also free of charge! Go through the process for this which will then take you to the next stage. You can enrol on Google for non-profits here.

The final step: submit your Google Ad Grants application. You can do this by going onto your Google for nonprofits account. Once you’ve done this, you need to wait to hear back and if you have been approved, the Google Ads account will be created

Google Ads for Charities Logo

What happens next?

It will take up to 5 working days for you to get approved, so you will hear back from your application in due course. If you do get accepted, then the rest goes from there! You can start using your monthly payment for text adverts. Very exciting!


How can we help you?

Well, we can help you with your application, and then we can manage your Google Ads for you. So, that means that we will write all of the copy, create the ads, and monitor them to see how well they are doing, so that we can adapt them in due course. With any paid media in digital advertising, it’s important to make them creative and then adapt them according to what works well.


To conclude with Google Ad Grants for charities

Definitely take advantage of Google Ad Grants for charities! If you’re not sure, then we can help you set up your account and then make sure that your ad strategy is a success. Have a chat with us and we’ll tell you exactly how we can help!

We help charities in their strategies and growth. Contact us today to see how we can help you.

Google Ads for Charities: Management
Author: Kane Lukassen
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