Digital PR

Raising the bar for your content marketing and SEO

Digital PR is a content marketing strategy used to improve a website’s search engine optimisation (SEO). It helps to increase your brand’s online presence and raise awareness of products and services through press releases and guest blogging.

But this isn’t just about simple public relations, imagine if your company was being talked about on blogs, industry reports and the news (print and online). Because your audience in the digital age has never been as diverse, your message must now reach more channels than ever before.

Digital PR benefits your website with high quality backlinks and social media mentions resulting in higher search engine rankings, putting the power of public relations back in your hands. We combine the power of SEO with PR to bring you powerful results.

Digital PR strategy

The internet has changed (and continues to change) how information is shared. Using traditional PR methods are no longer as successful or relevant as before. In the past, journalists would look for stories. Now you have to come up with something interesting and newsworthy. For many businesses this can be both scary and an exciting opportunity.

Digital PR enables your business to target customers through featured content on the websites, blogs, podcasts, social platforms and news outlets they read. This involves planned local SEO strategies from breaking news to customer reviews.

A multi-channel approach to digital PR

At Alcimi we can offer full campaign management, influencer marketing with bloggers and journalists to raise brand awareness, full agency social media management and full reporting of the metrics that matter.

With Alcimi you can be confident of improved search results, brand visibility, social reach and ultimately your traffic. We analyse your digital PR footprint, create strategy to increase your brand value and continue to analyse and adapt to changing customer behaviour and market conditions.

are you ready to future proof your business?

We are on a mission to help our clients find their competitive advantage through disruptive digital innovation and marketing strategy.

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