STAY CONNECTED

SOCIAL MEDIA

Making social media work for businesses is the priority for anyone in the B2B marketing space. And if you’ve been thinking it’s as simple as having a presence on all the major platforms, you still have a long way to go.

Listening is a tremendously important first step in social; that’s the only route to reliable social insights. You need to discover your audience and find out what their interests are. If you’re prepared to put the groundwork in, social can help you build better connections to your target market than any list of data you’ve ever bought.

The key to social is that it’s all about content. That’s what gets people’s attention, gets you noticed and remembered. That’s what people share with each other.

UNIQUE & TARGETED

MICROSITE DESIGN

What on earth is a “microsite” I hear you ask and why do I need one!? Well, a microsite is a branded content site that lives outside the companies homepage or URL. They are a great platform for launching new products or services as they will focus marketing attention on specific topics, audiences or actions. A tightly focussed message communicates best.

Due to the laser focus delivered by microsites you are guaranteed to generate leads, engagements, sales and referrals that can be easily measured and produce effective ROI.

UPDATE & INTERGUE

EMAIL MARKETING

Your email marketing campaign will only ever be as good as the content and messaging within it, no amount of automation will help if you don’t have great design and engaging copy. It’s fundamental to everything we do.

Content that engages the reader, visuals that make a lasting impact, clear and concise calls-to-action, and bullet-proof mechanisms for capturing leads and triggering follow-ups.

STAY CONNECTED

SOCIAL MEDIA

Making social media work for businesses is the priority for anyone in the B2B marketing space. And if you’ve been thinking it’s as simple as having a presence on all the major platforms, you still have a long way to go.

Listening is a tremendously important first step in social; that’s the only route to reliable social insights. You need to discover your audience and find out what their interests are. If you’re prepared to put the groundwork in, social can help you build better connections to your target market than any list of data you’ve ever bought.

The key to social is that it’s all about content. That’s what gets people’s attention, gets you noticed and remembered. That’s what people share with each other.

THE ULTIMATE WEAPON

VIDEO & ANNIMATION

Did you know 74% of B2B marketers get better conversion rates from video than anything else? Even just having the word ‘video’ in an email subject line can increase the click-through by 65%. Yet despite that, around one-in-four B2B marketing practitioners can’t effectively measure their video ROI.

Unlike any other weapon in the marketer’s arsenal, video can forge an emotional connection with an audience; through the use of compelling images and the right soundtrack, as well as great music.

Whether it’s live action or motion graphics, a well-made video can tell a story in a way no other medium can. But to do that, to really get the best out of it, you have to use it effectively, and you really have to know what you’re doing.

UNIQUE & TARGETED

MICROSITE DESIGN

What on earth is a “microsite” I hear you ask and why do I need one!? Well, a microsite is a branded content site that lives outside the companies homepage or URL. They are a great platform for launching new products or services as they will focus marketing attention on specific topics, audiences or actions. A tightly focussed message communicates best.

Due to the laser focus delivered by microsites you are guaranteed to generate leads, engagements, sales and referrals that can be easily measured and produce effective ROI.