Bounce rate – what is it? And, no – it’s actually nothing to do with basketball. For some reason, that’s always what comes to mind when I think about bounce rate. So, bounce rate actually refers to your website, and it’s actually something that you should really pay attention to. It’s a marketing term that is used in web analytics to see how many visitors are staying on your site. If you have a good bounce rate, then it means that your audience is enjoying the content that you’re putting out, and also that they find it both relevant and easy to navigate. There’s more on what bounce rate means below – you should really try to understand bounce rate to make sure that you are making the most out of the content that you are spending time on putting out to your audience.
To minimize bounce rate, what is a good one?
Basically, the lower the bounce rate, the better it is. Statistic-wise, a good bounce rate is anywhere from 20% to 40%. Additionally, an average bounce rate is 41% – 54%, and a bad one would be 55% upwards. Keep track of your analytics to see exactly what your bounce rate is and also know where you need to improve.
Prioritise user experience
First of all, make sure that you have great user experience on your site. That means ensuring that you have a good page load speed; the more time it takes to load the page, the more likely people will click off the page. It’s all about the audience having ease in using your site, because if it’s easier to use then they’re more likely to stay on your website which will mean that they won’t click off and it will improve your bounce rate. Other things to consider for user experience are things like the function and usability, so ensure that the page is easy to navigate.
Be careful with ‘click-bait’ headlines
Clickbait might seem like a good idea, and it could be a way to get people through to your site. But, once they’re through to your site and see that it’s nothing to do with your headline, then you have a higher chance of people clicking off your page and resulting in a higher bounce rate. Make sure that your headlines are catchy, but if you do make them more ‘click-bait’, then just ensure that they’re still relevant so that your audience still wants to read on.
You need to optimize for mobiles
I don’t know about you, but I’m always on the go, and do a lot of different tasks whilst I’m out and about. That means I use my mobile phone for a lot of things; my research, any reading, and most website visits. So, in that case, if there is a website that isn’t optimized for mobile, then I would click off of it in seconds. This could be the same for a large percentage of your audience, so when you’re building your website, make sure that it’s optimized for mobile as well as web.
Minimize bounce rate for business growth
If you minimize your bounce rate, then it will be easier to grow your business. But, how? Well, if you get more people onto your site, then that will improve your SEO which consequently will grow your audience and therefore your business. By keeping track of insights such as your bounce rate, you’ll have the right information to move forward with to improve. Bounce rate is a way of knowing our audience better, giving yourself a chance of bigger audience reach, and being able to make informed decisions. We know it’s not really as fun as basketball, but try to give it a go and try minimizing your bounce rate as you see how your business grows!
Here at Alcimi, we can help you with your SEO strategy and also offer digital audits. Say hello and contact us today to see how we can help you!