We always talk about SEO and that’s because it should be a strong part of your digital marketing strategy. In the digital world, things are always so fast paced, and always changing. That means trends, algorithms, and platforms, which means you always have to keep your strategy agile in order to cater to these changes. Well, has anything changed for SEO in 2022? Let’s go over the basics of SEO and then see how you can best use it in your digital marketing strategy. 

What is SEO?

Let’s kick off with the basics then, and go over what SEO actually is. So, it stands for search engine optimization and it means that you can appear on the search engine results page in answer to relevant search queries. Basically, it means that you’ll get more traffic through to your site as a result of appearing higher on the search engine results page. 

How does it change?

As everything in the digital sphere, SEO is always changing. That’s why you need to make sure that you are keeping up with the newest updates from Google, so that you can make sure you are using SEO as effectively as you can. So, what are the SEO changes in 2022?

Keywords

Keyword stuffing has never been favoured, but in 2022 it will especially do you no favours. Google is getting more clever with recognising low quality content with keyword stuffing. So, in 2022, have a bigger focus on the quality of your content and the user experience for your target audience. You need to make sure that as well as adding keywords, you make them fit well within your content and ensure that it’s relevant. 

Local SEO 

Local SEO is even more important in 2022. Looking at trends, after lockdowns and the pandemic, people are more likely to search for things ‘near me’. This means that you want to rank higher than businesses in your area. Google uses different ranking factors for local SEO, such as online reviews, Google My Business, check ins and shares on social media.  

Images and Videos

Images and videos take part in optimization, and they will affect your ranking. Make sure that you add images and have keywords in your title and alt tags to help to rank higher. 

SEO in 2022

Now we’ve gone over that, you can use it to your advantage in our SEO strategy online. Remember to keep agile and keep alert, keeping up with newest updates from Google. Are you ready to devise your 2022 SEO strategy?

Here at Alcimi, we offer SEO and copywriting services. Say hi and contact us today to see how we can help you!