The Importance of Consistent Branding
The Key to Building a Strong Brand
Why is consistent branding so important?
When someone is looking for a specific product/ service to buy, what you ideally want is for the first brand that they think of to be yours.
How can we increase the chances of that happening?
One answer is to be consistent with your branding.
In order for your brand to get noticed and stick in peoples memory, you have to be consistent.
To make your brand memorable it has to be familiar to your target audience.
Your customers want to be able to trust, connect and love the brand that they are buying in to, How can they do this is if you are proving to be inconsistent with your branding?
Understand why consistency branding matters
Here are our teams 3 top tips on how you can be consistent with your branding
A consistent brand matters because: it suggests professionalism to prospects, Establishes authenticity, Builds trust and makes you recognisable. With varied branding, it can confuse customers as to who they associate with, continuous installs validation and trust.
Just because you have to be consistent, doesn’t mean you have to be boring. Staying Creative enables your brand to communicate the same message in new and exciting ways, that makes your brand stand out.
Authenticity allows your brand to be honest and trustworthy to your consumers. By being authentic in your branding, you are creating a ‘human element’ and a relatable personality to your brand. To make your brand authentic, you have to be genuine and true to yourself. Being individual to your own ideas and not copying others is a good place to start.
Whether you are a restaurant, retail brand, Security Company or a non-profit organisation your brand needs consistency in order to make it relatable to your consumers.
Let’s face it if you are not relatable, you won’t be seen as trustworthy, recognisable or professional… and therefore you won’t succeed.
If you are unsure whether you are being consistent with your branding just ask yourself, Would I buy from this brand?
If you are having any doubts, or you are unsure of where to start with your branding, get in touch with a member of our team today!
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