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all the latest news, tips and tricks from team alcimi

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Some industry based articles from in and out the lab

What are bounce rates? Good or Bad?

What are bounce rates? Good or Bad?

bounce rates - what are they?Let’s talk bounce rates Understanding bounce rates in Google Analytics. What is a bounce rate – Basically it’s a metric that measures the percentage of people who land on your website and do completely nothing on the page they entered. So...

Small businesses & video marketing

Small businesses & video marketing

small business and videodoes video work for me?1. Video boosts conversions and sales The most important thing about using videos in your marketing strategy is that it attracts lots of attention to your social platforms and to your website. More and more businesses are...

7 Simple Tips for your Facebook Marketing

7 Simple Tips for your Facebook Marketing

7 simple tips for your facebook marketing7 simple tips for your facebook marketingThere are over 2 billion active users on Facebook alone According to a Facebook Report As of March 2018, there were 2.2 billion monthly active users on Facebook. That’s 1.74 billion more...

facebook adds new feature tools

facebook adds new feature tools

facebook introduces new toolsFacebook has announced it's releasing a handful of new tools, aimed at protecting its users from online bullying. New comment moderation, reporting and appeal tools First, Facebook will be giving users more control over how people comment...

The Importance of Consistent Branding

The Importance of Consistent Branding

the importance of consistent brandingthe importance of consistent brandingWhy is consistent branding so important? When someone is looking for a specific product/ service to buy, what you ideally want is for the first brand that they think of to be yours.How can we...

6 Features for every small business

6 Features for every small business

6 features for small businessesour top 6 features that every small business website should haveDomain Name The first thing your website needs is a domain name. A domain name represents who you are, your brand identity, your product and your services. It’s important to...

How well do you know SEO? Part 3 of 3

How well do you know SEO? Part 3 of 3

do you know seo?part three of our a-z guide to seoTt is for TRUST Trust plays an important part in determining the success of your Search Rankings. Search Engines want to offer their visitors the highest quality search results, so in order to rank you have to prove...

How well do you know SEO? Part 2 of 3

How well do you know SEO? Part 2 of 3

do you know seo?part 2 of our a-z guide on seo   Jj is for JavaScript JavaScript was primarily designed for adding interactivity to Web Pages and creating Web applications. If implemented correctly, JavaScript can be read by Search Engines and is widely supported...

How well do you know SEO? Part 1 of 3

How well do you know SEO? Part 1 of 3

do you know seo?part one of our a-z guide to seoAa is for Algorithm Search engine algorithms takes search strings of keywords and operators as input, searches its associated database for relevant web pages and returns results. Search engines use complex algorithms to...

3 Main Ingredients to make a Website

3 Main Ingredients to make a Website

3 main website ingredientshaving a website involves three basic costs:The Development of the Website, the Hosting of Site and registering the domain name. The development of the site, or the ‘building’ as we call it at Alcimi HQ usually involves creating the graphics,...

The Benefits of having a Website for Small Businesses

The Benefits of having a Website for Small Businesses

small businesses & websitesthe benefits of having a website for a small businessWhat are the Benefits? Like many small business owners, you may believe that your business will not benefit from having a website, or that it’s not within your budget to have a website...

Video Content: The Future of Content Marketing

Video Content: The Future of Content Marketing

the future of content marketingcontent marketing - does it influence a purchase? Think back to the last purchase you made. How did you find out about this product Were you convinced by a video advert or an article you read? I guarantee that most of you will say a...

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