It has over 1 billion users. If you’ve not heard of TikTok, then first of all, you need to! Secondly, it’s a great tool for small businesses, as it’s a platform that’s rising more and more in the social media world. You might have heard us talk about how video is taking over static images in the digital world, and the way that TikTok is heading, it’s even more true. So, it’s worth thinking about your social media strategy and how you are going to include more videos, but the best way to do that is to look into TikTok. It’s a platform which makes video content easy once you have your head around it.
All you need to do is start recording and see where it takes you; it makes video editing easy. But, there are a few things to keep in mind before you do that, and that’s why we’re here with some TikTok tips for small businesses. Keep reading for some great TikTok tips and tricks that will up your social media game and make you prepared for clicking the record button…
The first of TikTok tips for small businesses: make sure you monitor trends
There are always new trends on TikTok, so you need to keep an eye out for the best ones. You have a better chance of reaching more people . Whether it’s a lip sync video, using a green screen, or anything else that’s trending, it will help the TikTok algorithm so that you get more views and therefore more engagement.
Think about the length of your video
Short and snappy is the way forward on TikTok. You’ll get more engagement and more people are likely to watch the full thing if you keep it short and concise. You do get up to 3 minutes of recording, so there is the option to do longer form videos, but you need to ask yourself questions to see what would be the most effective. What is your audience? How interested would they be? Make sure that this is something that you think about before you start recording.
Explore new features
Struggling for a video idea? That’s unlikely on TikTok; there is always so much inspiration, from different creators, sounds, trends, effects and more. Make sure that you are exploring the new features for inspiration but also so that you keep up with the trends and newest assets that are available to you. It will be worth it!
Use discovery tool for your niche
Do your research so that you know what all of the trends will be the most relevant for your audience. Establishing your niche and knowing your target audience is key for TikTok marketing.
Optimize your profile
If you’re a small business, then you need to think about how you’re going to optimize your profile; have you put that you are a content creator or a business account? This is something that is important for your TikTok account. To optimize your bio, use emojis, have a CTA and add a URL which will link through to the most relevant thing for your business.
Upload in HD
No one wants to watch a video with bad quality. You want to make sure that you upload in HD so that the TikTok video that you publish is as clear as possible so that more people are more likely to engage with it. It’s a simple step that you can do at the end of your recorded video that will make your created videos even better!
TikTok tips for small businesses
TikTok is seen as the rising star in the digital world, and it’s not going to change any time soon. Set up an account and then make sure that you do some research before starting your TikTok videos so that you have a clear strategy, but then also have fun with it, too! Pick up your phone and see what is the newest trend and then be creative with it… if you tap the share button you won’t regret it. So, do you think you’ll make a TikTok account?
Here at Alcimi, we offer social media marketing including TikTok management. If you want to start on TikTok, then say hi and contact us today to find out more!