There’s a lot of different words circulating in the digital world. But, we’re here to simplify them for you. Today, we’re answering the question: what is digital transformation? You might have seen the term floating around the internet, and it’s becoming more and more relevant as time goes on and digitisation grows. If you’re a business and you’re new to the digital world, then keep reading, because we can show you just the way that digital transformation can help you. Let’s go straight into the definition…
Successful business strategy
Basically, digital transformation is using digital technologies for innovative business strategy. That means that there are a lot of different aspects to consider to bring into your plan of action, processes, and ways of working. When considering your digital strategy, you want to think about what is current, and what will be the most effective. That’s where digital transformation comes in.
So, think of what your digital transformation strategy could achieve when improving customer experience. For instance, people want to have apps, they want to read up about companies online, they want services in just the click of a finger. Digitised services are in demand. And that’s why you should look into it now.
But, that’s not all. Digital transformation is the process of stepping back and looking at what can be made more effective in the business by leveraging technologies.Take a look at what technology is capable of and how your processes can be adapted to reach the best efficiency.
Driving digital transformation
So, now we know what it is, let’s see how you could use it effectively. Digitisation simplifies your work through digital data, so adapting your business process would be effective for long term aims. It’s so much more than just looking at your marketing strategy; when used effectively, it knocks down walls between departments.
Driving digital transformation means making use of new technologies for your business. There are so many different examples of the digital transformation journey that you can take a look at. Where do you start? Let’s go through some examples.
Social media is a great example of a way that you can digitally transform your business; digital platforms enhance your brand and share your personality. Social media can accelerate your growth by using effective communication. There is so much potential with social media, and that’s why it’s important to drive your social strategy.
Cloud based infrastructure is another example. Cloud technologies are more agile and customer focused, and by leveraging this new technology, it can transform your business. It is a classic example of reviewing current processes and reflecting on what can be more efficient.
Another example is machine learning. It’s a type of artificial intelligence (AI) which uses software to pre-empt outcomes by using data. This is a way of making your business more effective, by leveraging technology to improve customer experience without having to do it manually. AI demonstrates the power of digital transformation.
It is becoming more and more popular in the public sector, and there are even more effective digital transformations emerging. There are many types of digital transformation that you can start with to use your digital transformation initiatives, by increasing productivity to reach your business goals.
Digitally building your brand
There’s so many things to consider for business growth, but your digital transformation framework is a huge one. It can transform your business and enhance your development for innovation. Now we’ve discussed what it is and how it can be effective, have a look at all of the different elements and consider which ones might be the best for you. It’s worth taking a look at your business processes for steps in your business development. Take the first step in embracing the digital world.
We can help you start your digital transformation journey. Start your business growth today and contact us to find out more.