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What Makes Good Branding for Long Term Results?

Your brand is your online personality. It’s the thing that will bring your business to life over digital screens.  It’s your identity and it’s how you connect digitally.  Because of that, you want to make your branding good (or, better than good).  You can show your characteristics and show what you’re about all through your branding and making it effective.  Show your mission and your vision, create a fantastic brand strategy that will benefit your business in the long term. 

We go by simple but effective steps to make sure that a brand is built to guarantee long term results. And here they are: five things that we think you should consider when building your brand…

Keep it simple

This might speak for itself, but you don’t want to overcomplicate things. The phrase ‘less is more’ applies here, but it doesn’t mean to say that you shouldn’t think too much into it. It should be high impact but concise. The best way to think about the branding strategy: simple but effective. That goes for all aspects and concepts of the brand.

Be bold

So, as we said in the last point, make it simple but give it a high impact. That’s how we sum up being bold when thinking of branding. You want to be noticed and to make a lasting impression, so make sure that you are thinking carefully about what kind of elements you’re putting in place. That means being strategic with the colours of the brand, the tone and voice, and all other aspects, to ensure that your brand is powerful and bold.

Make it relevant

As well as keeping it simple and bold, you want to make sure that it’s relevant and therefore is significant. Keep up with change, and while that’s hard in a world that is ever-changing, try to make sure it’s a priority. Be willing to evolve and then you have a higher chance of reaching your audience and attaining their needs. 

Make it memorable

Your brand should stay with the audience, as if you are befriending them. You don’t want to be easily forgotten – who does? So, think of an idea that no one has had before. Your branding should be innovative, unique, and easily come to mind from leaving a lasting impression. Try to think of ways that your audience will remember you; think of a catchy slogan, and an enduring colour scheme. There are a lot of ways to make sure that you make a lasting impression, just have a think about them carefully. 

Easy to read and understand

And finally, don’t overcomplicate things. Sometimes, less is more, so you don’t want to make it hard to understand or hard to read because that’s not going to be effective on the audience. Have a plan for what message you want to convey, and then take that into consideration for your branding strategy. 

Good branding strategy that serves long term results

Have a think: what do you want to be known for? It’s important for you to consider these five points carefully in relation to what your business wants to show to its audience. Most importantly, when thinking about your brand, you want to make sure that you are consistently doing these five things; if you’re not being consistent, then they won’t be effective, and certainly won’t lead to success in the long term. So, good branding is all based on consistently being simple, bold, relevant, memorable, and understandable for your brand strategy. And remember, your brand is YOU, so make it good.

We can help you to build your brand identity for long term results. Get in touch today and we can help you transform your digital strategies.

What makes good branding?
Author: Amy Williams
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