The use of animated videos for business marketing is on the rise, and for good reason. Studies have shown that video content is more engaging and effective at communicating messages than traditional text or static images. Animated videos are especially well-suited to marketing, as they can capture attention and convey complex information in a concise, visually appealing way.
Check out our 5 reasons why animated videos for effective business marketing:
1. To explain a complex concept or product
Videos are a great way to explain complex concepts or products in a simple and easy-to-understand way. By using visuals and animation, businesses can break down complex information into manageable chunks that are easy for viewers to digest. This makes animated videos an ideal tool for businesses who want to educate their audience about a new product or service.
2. To showcase a company’s personality and brand
Animated videos are a great way to showcase a company’s personality and brand. Businesses can create videos that are both unique and attention-grabbing. This is a great way to make your brand stand out from the competition and give viewers a reason to remember your company.
3. Pefect for All Marketing Channels
Not only are animated videos a great way to engage with your audience on your website, but they’re also ideal for use on all other marketing channels. Videos can be used effectively on social media and in email campaigns. This makes them a versatile tool that can be used to reach potential customers through multiple channels.
4. They Boost Conversion Rates
It’s no secret that video boosts conversion rates. In fact, according to a study by Wyzowl, they found that 96% of people have watched an explainer video to learn more about a product or service, 88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video and 78% of people say they’ve been convinced to buy or download a piece of software or app by watching a video.
They are significant stats that any business would be foolish to ignore.
5. They Help You Rank Higher on Google
Google loves videos, and that includes Animated videos. In fact, according to a study by Forrester, “video is 50 times more likely to rank on the first page of Google search results than traditional text.” This is because Google recognises the value of video and animated videos in particular. When it comes to ranking, animated videos give you a big advantage over your competitors who are relying on static images and text alone.
Final Thoughts
Animated videos are a powerful marketing tool that can help businesses to engage with their audience and communicate complex information in a concise, visually appealing way. If you’re looking for an effective and affordable way to market your business, consider using animated videos.
To find out more about how animated videos can be used to showcase your business, service or product contact us and we’ll gladly explain how it all works.
