Small businesses and video
Does video work for me?
1. Video boosts conversions and sales
The most important thing about using videos in your marketing strategy is that it attracts lots of attention to your social platforms and to your website. More and more businesses are using video to explain their business, products and services. Using video also boosts conversions by answering users’ questions.
As potential customers, we all have the same questions when it comes to purchasing goods from a business.
We want to know whether a product or service is reasonably priced, whether the product will do what we want/need and whether it is good quality.
By using video to answer these questions, it saves time and improves conversion rates and even generates sales. (Nearly 50% of internet users look for videos related to a product or service before visiting a store).
2. A video shows a great ROI
Implementing video into your marketing strategy may not be the easiest nor cheapest task, but it is so worth it.
Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (wirebuzz)
A big part of ensuring a great ROI is how you distribute your content. We recommend making your video available on Youtube and sharing it widely on your social media channels., which brings me to my next point.
3. Social proof your content
Test, test and test. There’s nothing worse than posting your brand new video to notice an error. This can sometimes overpower the actual video. Ensure, the size, format, content has all been checked before posting!
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