Paid ads. What are they? Why are they beneficial? How do they work? In the world of marketing, there’s a lot of different adverts that you can take advantage of. It’s important to know which one is the most beneficial to your business and what it can specifically achieve. Paid adverts are inherently good for brand awareness, and to get traffic to your website. And, if that’s not enough, they’ll give you a great conversion rate. So, take advantage of the digital marketing world…

Let’s discuss exactly what paid ads are and why you should use them. Here’s the definition:

What are paid ads? 

Well, they’re are exactly what you’d think they are. It’s advertising that costs. Mainly, it’s PPC (pay per click) which includes Google Adwords, Facebook Ads, Twitter Ads, Instagram Ads, and more that are over digital platforms.  The way PPC works is that it is presented to your target audience on an ad platform, and then you pay when someone clicks on your ad. With PPC, you can also set up to pay after 1000 impressions. 

You need to think about advertising campaigns as well as your target audience. Also think carefully about your ad platforms to be able to take full advantage of the benefits for brand awareness. Like anything in the digital world, you need to have a good digital strategy for digital innovation. So, make sure you have a clear direction and strategy when it comes to the paid adverts for your small business. 

Here are the benefits

Now we know what they are, what are the benefits and how can small businesses use them in their digital marketing strategy? Well, there are a lot of ways that they can be utilised in the approach to increasing brand awareness and to making more sales or getting a wider audience. Let’s have a look…

They’re very easy to measure 

There are clear analytics when it comes to paid adverts, and you can get them quicker than from your organic posts. Analysing data is what helps you to monitor trends and then consequently leads to larger conversion rates, so it’s a good way to learn about your audience and what’s working well. 

They are so specific they are successful 

Because paid ads are so specific, they can target the right audience by analysing the location, demographic and keywords that will help to reach specific people. These people are more likely to be interested in your business than those reached organically. You have greater control over who will see your ads which means that it works to your advantage using paid ads over organic posts.

Retargeting and retention 

With paid ads, you can run retargeting campaigns for users who have visited your website or engaged with an ad. Then, the user will be shown relevant ads, so they’re more likely to engage because they have been interested in the product previously. For example, if a visitor on your website left a product in their basket and didn’t purchase, then the paid ad would show that on a website. So, the user is then more likely to click through the ad and make a purchase.

Paid ads in digital marketing

Reviewing the benefits, you should have paid ads as part of your digital strategy if you want to reach a larger engagement rate. Paid ads are guaranteed to give results, whereas organic and earned media can’t always be trusted to get a good engagement rate or reach in the short term. First of all, you need to decide the specifics for your strategy, as discussed earlier. What ads are you going to start with?

Here at Alcimi, we specialise in organic, earned and paid media, and offer paid ads for any business. Say hello and get in touch today to see how we can help you!