Did you know that Instagram has over 1 billion users?! So, why not make the most of it in your small business’s social media marketing strategy? Instagram is a great digital platform that you can use for both static images and graphics, as well as videos. Reels are now becoming a thing of the future in social media, and they will be a good way to lead the way in social media strategy. We’ve gathered some questions that you might have about Instagram and have given you all of the answers as to how to make the most of Instagram online. Let’s start off with one of the most important things you can do on any social media platform…
Why is consistency so important?
Consistency is always key. That is in the sense of both your content and your schedule. So, when using Instagram, you need to have a clear strategy going forward. Have a set amount of times per week that you want to post on Instagram and then ensure that you stick to it and be completely consistent. This also applies when thinking about the style of posts; your branding needs to be completely consistent so that aesthetically, your feed looks good to your target audience.
What features are there?
There are a few new features that you can make the most of, and these include both stories and on grid posts as well. A new feature that’s worthwhile small businesses using is that on Instagram stories you can now add a clickable link. There are so many benefits to small businesses having this feature and it will mean that you can do a promotion of products on your Instagram stories. You can also now go live with multiple users as well, but there’s more on that below…
Can I go live?
On Instagram, going live is a great way to interact with your audience. It makes you more personable, people can ask questions, and it helps the algorithm. The viewing growth for Instagram live is growing rapidly. It sends push notifications to your followers when you are beginning a live stream, meaning that you can get more attention for your business and more engagement. Another good thing about going live is that it gets pushed before stories. So, on Instagram, by the row of stories, your live stream will show first which means that it won’t get missed.
What is the difference between reels and carousels?
Video is the way forward at the moment. In your social strategy, it is recommended to lead with video and have a few static graphics to create a variety of content on your Instagram grid. Instagram reels are favoured in the algorithm, so make sure that you prioritise them over images when posting content.
Tracking social media metrics
You need to have a look at your social media metrics because they can tell you so much. On instagram, have a look at your analytics to find out what works well, what your audience want, and who your audience are, then you’ll be able to improve your social media marketing strategy more easily.
What will be the future of Instagram?
Instagram going forward in 2022 is predicted to be the focus for marketers. There are a few different Instagram updates for the next year which you can leverage for your social media marketing strategy. First of all, there’s the return of the chronological feed.
The best Instagram tips for your small business
There are a multitude of platforms over social media that your small business can leverage for success. Instagram is definitely one of them. Make sure that you are using it to your full potential by using these tips to grow your audience and to grow your business. Instagram content should be the next best
To start, pick up your phone and create some content. There’s no right way to do it, but make sure that you try to be creative, monitor your analytics and
Instagram business profiles
We specialise in social media marketing here at Alcimi. If you need any help or advice, then contact us and say hello!
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Did you know that Instagram has over 1 billion users?! So, why not make the most of it in your small business’s social media marketing strategy? Instagram is a great digital platform that you can use for both static images and graphics, as well as videos. Reels are now becoming a thing of the future in social media, and they will be a good way to lead the way in social media strategy. We’ve gathered some questions that you might have about Instagram and have given you all of the answers as to how to make the most of Instagram online. Let’s start off the best Instagram tips for your small business with one of the most important things you can do on any social media platform…
Why is consistency so important?
Consistency is always key. That is in the sense of both your content and your schedule. So, when using Instagram, you need to have a clear strategy going forward. Have a set amount of times per week that you want to post on Instagram and then ensure that you stick to it and be completely consistent. This also applies when thinking about the style of posts; your branding needs to be completely consistent so that aesthetically, your feed looks good to your target audience.
What features are there?
There are a few new features that you can make the most of, and these include both stories and on grid posts as well. A new feature that’s worthwhile small businesses using is that on Instagram stories you can now add a clickable link. There are so many benefits to small businesses having this feature and it will mean that you can do a promotion of products on your Instagram stories. You can also now go live with multiple users as well, but there’s more on that below…
Can I go live?
On Instagram, going live is a great way to interact with your audience. It makes you more personable, people can ask questions, and it helps the algorithm. The viewing growth for Instagram live is growing rapidly. It sends push notifications to your followers when you are beginning a live stream, meaning that you can get more attention for your business and more engagement. Another good thing about going live is that it gets pushed before stories on the main feed. So, on Instagram, by the row of stories, your live stream will show first which means that it won’t get missed.
What is the difference between reels and carousels?
Video is the way forward at the moment. In your social strategy, it is recommended to lead with video and have a few static graphics to create a variety of content on your Instagram grid. Instagram reels are favoured in the algorithm, so make sure that you prioritise them over images when posting content.
Tracking social media metrics
You need to have a look at your social media metrics because they can tell you so much. On Instagram, have a look at your analytics to find out what works well, what your audience want, and who your audience are, then you’ll be able to improve your social media marketing strategy more easily.
What will be the future of Instagram?
Instagram going forward in 2022 is predicted to be the focus for marketers. There are a few different Instagram updates for the next year which you can leverage for your social media marketing strategy. First of all, there’s the return of the chronological feed which will be a benefit for users to have more control over what they want to see in their feed. There’s also going to be more engagement stickers, so 2022 is the time to focus on your community management.
The best Instagram tips for your small business
There are a multitude of platforms over social media that your small business can leverage for success. Instagram is definitely one of them. Make sure that you are using it to your full potential by using the best Instagram tips for your small business tips to grow your audience. To start, pick up your phone and create some content. There’s no right way to do it, but make sure that you try to be creative, monitor your analytics and stay consistent. It’s a recipe for Instagram success!
We specialise in social media marketing here at Alcimi. If you need any help or advice, then contact us and say hello!
