Digital marketing analytics is the process of measuring, managing, and analysing marketing data to help make better-informed decisions about your digital marketing campaigns. By understanding what data to collect and how to analyse it, you can make more strategic...
Most people understand the importance of setting goals in their personal lives. Whether it’s a New Year’s resolution to lose weight or a savings goal for a rainy day, having a specific and attainable target to aim for gives us a sense of purpose and motivation. But...
In a recession, digital marketing and advertising may be the first areas to see cuts. However, this can be a mistake, as companies that continue to invest in their marketing and advertising efforts during a recession can actually gain market share. Additionally,...
Paid ads. What are they? Why are they beneficial? How do they work? In the world of marketing, there’s a lot of different adverts that you can take advantage of. It’s important to know which one is the most beneficial to your business and what it can specifically...
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