Clever Company
Growing a multi million e-commerce market
Clever Company is an national award winning Inflatable Hot Tub company. The Brief was to grow their e-commerce market for CleverSpas via their website, social media, PPC, email marketing, re-targeting, and paid media to boost sales.
Campaign in figures
Website visits growth
Ad campaign CTR
Sales increase
The Challenge...
Clever Spa were looking for a strategic partnership to address current challenges and boost online sales performance. Key points included assistance into streamlining and enhanceing their online sales process for both B2C and B2B consumers. The sales approach included a variety of sticking points, particularly in customer management, that hindered efficiency and growth.Key Areas for Improvement included customer management, sales funnel optimisation, content & digital strategy, and Tech Integration as their current systems were fragmented, leading to inefficiencies. They needed suggestions on how to integrate our CRM, sales, and marketing platforms to create a unified customer journey.
The Solution...
Alcimi played a pivotal role in enhancing Clever Spa’s customer engagement and retention by implementing a more personalized and responsive marketing strategy. Through the use of advanced customer segmentation and targeted campaigns, Alcimi helped Clever Spa better understand their audience, leading to more meaningful interactions. They also revamped the brand's email marketing and social media strategies to foster stronger relationships with both B2C and B2B customers, resulting in improved customer satisfaction and higher retention rates.
To boost conversions, Alcimi restructured Clever Spa’s sales funnel, making it more efficient and tailored to different buyer personas. By refining the user experience on the website, optimizing landing pages, and introducing strategic calls-to-action, the agency was able to increase lead generation and conversions. They also implemented retargeting campaigns that kept potential buyers engaged, leading to higher purchase rates for both individual consumers and business partners. This improved funnel strategy ensured a smoother transition from awareness to purchase, maximizing Clever Spa’s sales potential.
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Result...
There were +108% in website visits which meant that the sales leads had been successful. There was a 73% success rate for regionalised ad strategy to target London consumers. The December ad campaign had a total of CTR 1.13% +100% and an Average CPC of £0.34. The promotional email campaign had a 35% open rate, 3.3% click rate, leading to +70% in sales and an increase of +161% of orders. This resulted in further audience reach and more sales leads.
