Digital Transformation Blog

 

Our blog is designed to inspire readers to act. Articles cover creativity, technology, marketing, and strategy, so you can learn how to generate ideas, master the latest tech trends, optimize your marketing strategy, and create amazing web and mobile applications.

Consume, Learn, Act

Alcimi’s digital experts providing advice and insight
in creative, marketing, technology, and strategy
trends , research , and best practices to improve your digital transformation knowledge.

Copywriting Tips: Why Words Matter for Your Small Business

Copywriting Tips: Why Words Matter for Your Small Business

Words are wonderful. There’s no doubt about it, words build your brand and they establish your personality online. The semantics, phonetics, pragmatics, and specific language can signify and connote completely different things. Now, let’s have a look at the different...

MUST WATCH: Top 5 Netflix Industry Related Shows

MUST WATCH: Top 5 Netflix Industry Related Shows

Netflix and learn. What better way to spend an evening on the sofa soaking up all the digital marketing knowledge that can help you to improve in the digital sphere?! We’ve got some Netflix recommendations to help you with anything in marketing, tech, social media and...

How to Know and Grow Your Online Audience

How to Know and Grow Your Online Audience

Knowing your audience is fundamental to being able to grow your audience. If you have no clear target audience, and you don’t know who is engaging with your business, then you won’t be able to expand. That’s why knowing and acknowledging your audience is so important,...

The Best TikTok Tips for Small Businesses

The Best TikTok Tips for Small Businesses

It has over 1 billion users. If you’ve not heard of TikTok, then first of all, you need to! Secondly, it’s a great tool for small businesses, as it’s a platform that’s rising more and more in the social media world. You might have heard us talk about how video is...

Digital Marketing Trends for 2022 you NEED to know

Digital Marketing Trends for 2022 you NEED to know

The digital world is ever changing; so fast paced, there’s always something new going on, and you have to constantly keep up with it. Well, don’t worry, because we’ve got every angle covered for you. When thinking about your digital strategy, you need to keep up with...

Why Charities Need to Use H2H Marketing

Why Charities Need to Use H2H Marketing

You might have heard of B2B or C2C, but have you heard about H2H? That’s human to human marketing and it means that you can present your brand in a more personable way. Would you be more likely to pay attention to an organisation that you feel like you know more...

Christmas Countdown: Guide to Personal Branding

Christmas Countdown: Guide to Personal Branding

You might have heard of personal branding, but do you really know what it means or how it could benefit you? Well, personal branding is fundamental to business strategy. Especially if you want to give complete authenticity to your audience. So, seeing as it’s nearly...

The Perfect Christmas Cocktail: SEO Tips

The Perfect Christmas Cocktail: SEO Tips

It’s a week before Christmas eve! Is your tree up, your tinsel hanging and your Christmas lights above the fire?! The festive period is always so exciting in the lead up to Christmas so we thought why not sit back with a Christmas cocktail and read about a perfect SEO...

Christmas Countdown: Content Strategy Tips for Charities

Christmas Countdown: Content Strategy Tips for Charities

We’re nearly there: it’s nearly Christmas. That doesn’t mean that it’s too late for you to think about your content strategy, though. Whether it’s just your Christmas content strategy or one for all year round, we’re here to help you and give you some inspiration for...

Systems you NEED to use for a Good Digital Strategy

Systems you NEED to use for a Good Digital Strategy

There’s something in the digital world for everything you could ever need, especially for small businesses and charities. You want to be collaborative with your team, be organised, utilise social media, and be completely cyber secure. There’s a magnitude of things on...

Small Businesses, do you Know Intrinsic vs Extrinsic Motivation?

Small Businesses, do you Know Intrinsic vs Extrinsic Motivation?

Something that fits within your work strategy, whether that’s in your digital strategy or not, is your motivation. Sometimes, we all struggle with it. It could be Monday morning, hump day, or a weekend approaching that just drains your productivity. The worst part is,...

The Metaverse: How Will it Affect Small Businesses?

The Metaverse: How Will it Affect Small Businesses?

You are now entering The Metaverse. Imagine this: VR goggles and a face to face meeting, even though you're on the other side of the world to a customer or client. Sounds crazy? Well, that’s the future; the bridge between AI and VR for a deeper level of human...

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