Digital Transformation Blog

 

Our blog is designed to inspire readers to act. Articles cover creativity, technology, marketing, and strategy, so you can learn how to generate ideas, master the latest tech trends, optimize your marketing strategy, and create amazing web and mobile applications.

Consume, Learn, Act

Alcimi’s digital experts providing advice and insight
in creative, marketing, technology, and strategy
trends , research , and best practices to improve your digital transformation knowledge.

BREAKING NEWS for Small Businesses: Are Videos Taking Over?

BREAKING NEWS for Small Businesses: Are Videos Taking Over?

Move over still images, animated videos are coming in to get you…  Videos or images - which do you prefer? There’s a little bit of a fight going on between images and video in the social world and we’re here to tell you why. The art of social media marketing: which...

EXACTLY How UI & UX Design Can Help Small Businesses Grow

EXACTLY How UI & UX Design Can Help Small Businesses Grow

They go hand in hand, they design and develop a website, and they help you get the most out of your digital strategy. Do you know what we’re talking about? *Drum roll* Introducing: UI & UX design… You might have heard us talk about UI and UX design when we discuss...

Bouba and Kiki Effect: How it Can Help Small Businesses’

Bouba and Kiki Effect: How it Can Help Small Businesses’

Is it rude to assume? In this case: no. As a business, your audience is always perceiving you a certain way because of how you present your brand. So, for your business’s brand - yes - they should judge a book by it’s cover. That’s where the Bouba and Kiki effect...

Good News Small Businesses, we Can Help Your Creative Block

Good News Small Businesses, we Can Help Your Creative Block

OK, so before we start: grab a cup of tea (or coffee), pick up your coat and go outside. Keep this blog open on your phone or laptop and sit in the fresh air. This is your first step to overcome your creative block.  I’m guessing that you're reading this because...

Web Design for Small Businesses: 5 Tips to Lead in Your Industry

Web Design for Small Businesses: 5 Tips to Lead in Your Industry

What do you know about web design for small businesses? The reason that it’s so important is because your potential customers will look on your website to find out what you're about. So, you want to impress them, show your company’s potential and make it easy for them...

Colour Psychology: How Does Your Audience Perceive You?

Colour Psychology: How Does Your Audience Perceive You?

How does colour affect your mood? When you think of yellow, does it make you think of the sun, spring, some daffodils? If it does, do they make you happy? We’re not trying to give you an English lesson here, but those days in the classroom haven't gone to waste. If...

Power of Email Marketing: What is it & Why Should I Use it?

Power of Email Marketing: What is it & Why Should I Use it?

The power of email marketing for an effective marketing strategy. How much have you thought about yours? When it comes to exploring different ideas and looking at industry insights, the best thing to do is to try new ideas. That’s the power of email marketing; trying...

Cybersecurity Tips for Small Businesses

Cybersecurity Tips for Small Businesses

Cyber security tips for small businesses - why do you need them? Cyber security is one of those topics that isn’t necessarily nice to talk about, but it has to be talked about. Do you know what I mean? No one wants to think about their house being burgled, and cyber...

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